Sydney Writers’ Festival wrap-up

Editor Group was proud to be a sponsor of the Sydney Writers’ Festival again this year. Not only did we proofread the Festival program, but we were also enthusiastic attendees! Here are our highlights from Sydney Writers’ Festival 2019 and the festival’s podcast program.

Read all about it! Eight tabloid tips for writing headlines

In an era where social media is the main source of online news for more than a third of Australians, tabloid news sites have nailed the art of writing successful headlines. The challenge is how to borrow from tabloid journalism in a way that’s appropriate for your organisation.

How to write a white paper that works

Need to explain a complex concept to an expert audience, while subtly promoting your company or a product? A white paper is a useful tool for educating readers about the technical aspects of a new technology, making a business case for a product or demonstrating thought leadership.

Four ways to improve your customer marketing

Customer marketing is on the rise. Here are our key takeaways from the recent Summit on Customer Engagement, for those responsible for customer reference and customer advocacy programs – or anyone interested in this increasingly important field.

Our top picks for the Sydney Writers’ Festival

Editor Group is proud to support Sydney Writers’ Festival again in 2019. As part of this support, we edit and proofread the program, and we are also enthusiastic attendees! Here are our pick of events from this year’s program.

Why your metaphors are a mega bore

Most of us are so fearful of trying out new phrases that we forget about the damage overusing old ones can do. But who wants an uninterested – or, if you’re planning on going on for a while, a potentially unconscious – reader?

How to create an award-winning annual report

Writing, designing and delivering an annual report isn’t for the faint-hearted, but it can come with significant rewards. A job well done will not only earn you kudos from your bosses and the board, but it can also earn you and your organisation a national or international award.

Effective case studies to help boost sales

Need to convince a potential client that your product or service is going to solve the problem that’s plaguing their business? You could tell them. Or you could let one of your existing customers do it for you.

How to write a great email subject line

An email’s subject line is often the only thing a reader looks at before they decide whether to read it or keep scrolling. Here’s how to write a great email subject line.

Keep fighting for the writing!

If you work in a top-end professional service firm or successful company, you will need to quickly produce high-quality material on complex topics that elite readers won’t tear to bits. The trick to fulfilling the brief is to follow a sound process that gives you a sporting chance of not only succeeding but impressing.

Summer reading guide 2018

If you’re like us, relaxing with a book is one of life’s great pleasures (the Mimosa is optional). And what better time to do it than the upcoming holiday season? Here is Editor Group’s pick of recent releases to dip into between dips in the pool.

What’s on in 2019: conferences and events

Planning your diary for 2019 or looking for an excuse to visit friends in another city? Here’s a list of what’s coming up next year for marketing, communications, content marketing and writing professionals in Australia, Singapore and the US.

What is an index and do you need one?

A good index may be the difference between people referring to a report regularly and it gathering dust on the bookshelf. Here’s what you need to know.

Active vs passive voice

Active sentences are, more often than not, shorter, punchier and more engaging than their passive counterparts. Here’s why you should ‘give a damn’ about not letting passive voice lead you into vague and ambiguous territory.

Three helpful ways to use a semicolon

The semicolon is undoubtedly the dark horse of the punctuation family. Some people fear and avoid it, some use it incorrectly and others only know it as one half of a winky emoticon.

Seven reasons why you need a good corporate style guide

Think of a style guide as your map around the world – you wouldn’t go sailing without it. From setting the tone of your organisation to preventing unwittingly offensive language, here’s why you need a corporate style guide.

Tips for faster writing

These days everything seems to be about speed. Learn fast, publish fast, fail fast! Here’s the lowdown on faster ways to punctuate and format in Microsoft Word.

Shhh, I’m proofreading!

Signing off on the final version of a document without having it proofread is like leaving for work without looking in the mirror: you may gain a bit of extra time as you rush for the train (or the deadline), but could end up walking into a meeting with egg on your face (literally or figuratively).

The secrets to writing clear corporate reports

Nude superstars frolicking on a Cannes beach probably have nothing to do with your working day, but now that we have your attention, here are some tips you may find useful for writing corporate reports.

To comma or not to comma?

The humble comma has long been a source of unnecessary confusion for writers. In this article, we’ll show you when to comma and when not to comma by following some simple but effective principles.

Tips for writing a proposal

Coordinating a tender, proposal or application – or any large document with multiple contributors – is a daunting task. But you can avoid coffee-fuelled all-nighters before the deadline by establishing some good processes early on.

Editors are not the style police

There are two schools of thought on how dictionaries should work. Prescriptivists believe that a dictionary’s purpose is to set the rules; descriptivists believe it should merely record current and common usage. Here’s our take on the subject.

What is active content governance?

You might have the feeling that things are rapidly spinning out of control in the digital era. But never fear, the same technologies that helped create the problem are being redeployed to help you out.

What is a proofreader and other pressing questions

Our editing team is often asked about their work in client meetings, at parties, during family dinners and in the odd chance discussion in airports. Here are their answers collected in one convenient Q&A.

10 words to avoid in your writing

Good writing often comes down to knowing what to delete. These common words are often overused, misused or unnecessary, which makes them worth watching out for as you write or edit.

To hyphenate or not to hyphenate?

The humble hyphen might just be a tiny stroke on a page, but it has the power to change the meaning of a sentence depending on its placement. Here’s a primer on when you should (and shouldn’t) hyphenate words.

How to write brilliant electronic direct mail

Convincing people to take notice of an electronic direct mail (eDM) is increasingly tricky. Yet it remains a convenient and cost-effective way to promote services or products. Here’s how to stand out.

Clever little apostrophes

A good proofreader knows where to put the apostrophes. The best ones know that’s only half the job. There’s ‘correct’ and then there’s ‘correct’.

How to plan a writing job

How familiar does this scenario sound? Last year, a big report had to go out in January. Everything about it was finished late and in a last-minute panic that had people working until all hours, and the end result was, well, underwhelming.

Quibbles over quotation marks

Correct use of quotation marks is a perennial point of confusion, so we’ve created this handy guide to help you settle those nagging questions.

Cutting the clutter in your annual report

With the average annual report reaching a (somewhat crazy) 204 pages, investors, regulators and citizens are pushing businesses and governments to get to the point. In a word, they want you to declutter!

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