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How to get to the point in writing and speeches

How to get to the point in writing and speeches

The point of this blog is that pieces of writing should have a point. One that’s so strong and clear that people remember it and can act on it. In fact, we should stop right here. Job done! But a point without an explanation is like dinner without dessert. It just doesn’t quite satisfy.

Seven tips for becoming a top technology writer

Seven tips for becoming a top technology writer

Want to become a top technology writer? Someone who can explain and persuade in the high-value realms of computing and telecommunications? Or perhaps you’re an editor or content producer who has to decipher and improve tech-related copy. Here are seven tips that will help.

The Australian Government Style Manual is online – finally!

The Australian Government Style Manual is online – finally!

Like many organisations, we’ve been using the Australian Government Style manual for authors, editors and printers (6th edition) since its release 18 years ago – and wishing for an updated digital version for almost as long. So the newly announced online beta is like Christmas come early.

Should I use US English or British English in Asia?

Should I use US English or British English in Asia?

If you live in Asia, you might have noticed that some organisations/organizations aren’t always aware of the differences between British and US English. But does this really matter? If you care about being known for quality and consistency the answer is yes!

How to create brochures that really stand out

How to create brochures that really stand out

In the increasingly saturated world of digital marketing, brochures can be a powerful way to tell your story. What’s more, you can use them for almost any campaign, regardless of whether you have a business-to-customer or business-to-business company.

Six tips for writing great thought leadership

Six tips for writing great thought leadership

As the COVID-19 crisis has unfolded we’ve seen a huge array of thought leadership articles and blogs released. In addition to being valuable for anyone trying to navigate the pandemic, we’ve been reminded of six fundamentals of writing great thought leadership content.

How to boost your SEO writing for B2B readers

How to boost your SEO writing for B2B readers

When the internet is the first port of call for the organisations and executives you’re trying to reach, it’s important to rank highly in online search results. This means how you write – and especially your SEO strategy – is critical.

We’re delivering our writing training online

We’re delivering our writing training online

With so many projects on hold, it can be difficult to know what to do with yourself and your team each day. At Editor Group, we’re thinking about how we can help our clients by adapting our services for the new environment – especially our writing training.

From quack to quarantine: a linguistic history of COVID-19

From quack to quarantine: a linguistic history of COVID-19

Coronavirus is giving us some strange new hobbies. Without the commute to work, dinners with friends or trips away, many of us are finding ourselves with more time on our hands than ever before. And at Editor Group, we’ve fallen down some interesting rabbit holes. One of these is etymology.

Keep calm and support great writing

Keep calm and support great writing

Like many Sydneysiders, the Editor Group team counts down the days to the Sydney Writers’ Festival every year. So, we were sad to learn that this year’s festival would be cancelled due to the unfolding COVID-19 crisis.

Virus giving you downtime? Write something!

Virus giving you downtime? Write something!

Coronavirus (COVID-19) is hugely disruptive to businesses, but it might mean you have time to finally write or commission that blog post, white paper, website or internal strategy paper that you’ve been meaning to get to. 

Do you need to start a podcast?

Do you need to start a podcast?

Podcasts can be entertaining, educational or a force for change. They can drive debate on key issues, give a voice to minorities and affect legal outcomes. For businesses, they can also be an effective way to engage customers, establish credibility and share brand messaging.

How do I become a proofreader?

How do I become a proofreader?

We sometimes say proofreaders are born not made, but of course that’s not entirely true. Whether you have a natural inclination to proofread or have developed an interest in it somewhere along the way, here are some practical steps you can take to turn your pedantic passion project into a productive professional pursuit.

How to write a media release that won’t go straight to junk

How to write a media release that won’t go straight to junk

The classic media release format is still going strong. And thanks to email and social media, it doesn’t take an expert to get one out. But the low cost of issuing a press release means there’s more competition than ever. Here’s how to write one journalists will want to publish.

12 words of Christmas

12 words of Christmas

Ever wondered where Boxing Day gets its name from? Or why people kiss under sprigs of mistletoe? Here are the histories and meanings of 12 words that crop up at Christmas time.

Holiday reading guide 2019

Holiday reading guide 2019

Grab some sunglasses and a hat. The holiday season is almost here and that means one thing – it’s time to lose yourself in a great book. Here are Editor Group’s picks of recent releases that are perfect for a lazy summer afternoon.

Don’t miss these 2020 diary dates!

Don’t miss these 2020 diary dates!

Need to brush up on your skills (or to justify your next overseas trip to your boss)? Here’s our pick of coming events for content marketing, communications and writing professionals in Australia, Singapore and
the US.

How to refresh and reinvigorate your website

How to refresh and reinvigorate your website

Is your website attracting less business than it used to? Maybe you need a website refresh. Refreshing your website is a great way to boost your company’s image, improve SEO and weed out turn-offs like poor spelling and bad grammar.

We’re all set to continue serving NSW Government

We’re all set to continue serving NSW Government

We’re delighted to have been reappointed to the NSW Government’s Advertising and Digital Communications Services panel after a rigorous review process. Our success means that we continue to be pre-approved for use by all NSW Government agencies for a variety of editorial services.

Sydney Writers’ Festival wrap-up

Sydney Writers’ Festival wrap-up

Editor Group was proud to be a sponsor of the Sydney Writers’ Festival again this year. Not only did we proofread the Festival program, but we were also enthusiastic attendees! Here are our highlights from Sydney Writers’ Festival 2019 and the festival’s podcast program.

The best tabloid tips for writing successful headlines

The best tabloid tips for writing successful headlines

In an era where social media is the main source of online news for more than a third of Australians, tabloid news sites have nailed the art of writing successful headlines. The challenge is how to borrow from tabloid journalism in a way that’s appropriate for your organisation.

How to write a white paper that works

How to write a white paper that works

Need to explain a complex concept to an expert audience, while subtly promoting your company or a product? A white paper is a useful tool for educating readers about the technical aspects of a new technology, making a business case for a product or demonstrating thought leadership.

Four ways to improve your customer marketing

Four ways to improve your customer marketing

Customer marketing is on the rise. Here are our key takeaways from the recent Summit on Customer Engagement, for those responsible for customer reference and customer advocacy programs – or anyone interested in this increasingly important field.

Our top picks for the Sydney Writers’ Festival

Our top picks for the Sydney Writers’ Festival

Editor Group is proud to support Sydney Writers’ Festival again in 2019. As part of this support, we edit and proofread the program, and we are also enthusiastic attendees! Here are our pick of events from this year’s program.

Why your metaphors are a mega bore

Why your metaphors are a mega bore

Most of us are so fearful of trying out new phrases that we forget about the damage overusing old ones can do. But who wants an uninterested – or, if you’re planning on going on for a while, a potentially unconscious – reader?

How to create an award-winning annual report

How to create an award-winning annual report

Writing, designing and delivering an annual report isn’t for the faint-hearted, but it can come with significant rewards. A job well done will not only earn you kudos from your bosses and the board, but it can also earn you and your organisation a national or international award.

Effective case studies to help boost sales

Effective case studies to help boost sales

Need to convince a potential client that your product or service is going to solve the problem that’s plaguing their business? You could tell them. Or you could let one of your existing customers do it for you.

How to write a great email subject line

How to write a great email subject line

An email’s subject line is often the only thing a reader looks at before they decide whether to read it or keep scrolling. Here’s how to write a great email subject line.

Keep fighting for the writing!

Keep fighting for the writing!

If you work in a top-end professional service firm or successful company, you will need to quickly produce high-quality material on complex topics that elite readers won’t tear to bits. The trick to fulfilling the brief is to follow a sound process that gives you a sporting chance of not only succeeding but impressing.

Summer reading guide 2018

Summer reading guide 2018

If you’re like us, relaxing with a book is one of life’s great pleasures (the Mimosa is optional). And what better time to do it than the upcoming holiday season? Here is Editor Group’s pick of recent releases to dip into between dips in the pool.

What’s on in 2019: conferences and events

What’s on in 2019: conferences and events

Planning your diary for 2019 or looking for an excuse to visit friends in another city? Here’s a list of what’s coming up next year for marketing, communications, content marketing and writing professionals in Australia, Singapore and the US.

What is an index and do you need one?

What is an index and do you need one?

A good index may be the difference between people referring to a report regularly and it gathering dust on the bookshelf. Here’s what you need to know.

What you need to know about active and passive voice

What you need to know about active and passive voice

Active sentences are, more often than not, shorter, punchier and more engaging than their passive counterparts. Here’s why you should ‘give a damn’ about not letting passive voice lead you into vague and ambiguous territory.

Three helpful ways to use a semicolon

Three helpful ways to use a semicolon

The semicolon is undoubtedly the dark horse of the punctuation family. Some people fear and avoid it, some use it incorrectly and others only know it as one half of a winky emoticon.

Seven reasons why you need a good corporate style guide

Seven reasons why you need a good corporate style guide

Think of a style guide as your map around the world – you wouldn’t go sailing without it. From setting the tone of your organisation to preventing unwittingly offensive language, here’s why you need a corporate style guide.

Tips for faster writing

Tips for faster writing

These days everything seems to be about speed. Learn fast, publish fast, fail fast! Here’s the lowdown on faster ways to punctuate and format in Microsoft Word.

Shhh, I’m proofreading!

Shhh, I’m proofreading!

Signing off on the final version of a document without having it proofread is like leaving for work without looking in the mirror: you may gain a bit of extra time as you rush for the train (or the deadline), but could end up walking into a meeting with egg on your face (literally or figuratively).

The secrets to writing clear corporate reports

The secrets to writing clear corporate reports

Nude superstars frolicking on a Cannes beach probably have nothing to do with your working day, but now that we have your attention, here are some tips you may find useful for writing corporate reports.

How to use commas to your advantage

How to use commas to your advantage

The humble comma has long been a source of unnecessary confusion for writers. In this article, we’ll show you when to comma and when not to comma by following some simple but effective principles.

Tips for writing a proposal

Tips for writing a proposal

Coordinating a tender, proposal or application – or any large document with multiple contributors – is a daunting task. But you can avoid coffee-fuelled all-nighters before the deadline by establishing some good processes early on.

Editors are not the style police

Editors are not the style police

There are two schools of thought on how dictionaries should work. Prescriptivists believe that a dictionary’s purpose is to set the rules; descriptivists believe it should merely record current and common usage. Here’s our take on the subject.

What is active content governance?

What is active content governance?

You might have the feeling that things are rapidly spinning out of control in the digital era. But never fear, the same technologies that helped create the problem are being redeployed to help you out.

What is a proofreader and other pressing questions

What is a proofreader and other pressing questions

Our editing team is often asked about their work in client meetings, at parties, during family dinners and in the odd chance discussion in airports. Here are their answers collected in one convenient Q&A.

To hyphenate or not to hyphenate?

To hyphenate or not to hyphenate?

The humble hyphen might just be a tiny stroke on a page, but it has the power to change the meaning of a sentence depending on its placement. Here’s a primer on when you should (and shouldn’t) hyphenate words.

10 words to avoid in your writing

10 words to avoid in your writing

Good writing often comes down to knowing what to delete. These common words are often overused, misused or unnecessary, which makes them worth watching out for as you write or edit.

How to write brilliant electronic direct mail

How to write brilliant electronic direct mail

Convincing people to take notice of an electronic direct mail (eDM) is increasingly tricky. Yet it remains a convenient and cost-effective way to promote services or products. Here’s how to stand out.

When, where and how to use apostrophes

When, where and how to use apostrophes

A good proofreader knows where to put the apostrophes. The best ones know that’s only half the job. There’s ‘correct’ and then there’s ‘correct’.

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