Customer marketing is on the rise. Here are our key takeaways from the recent Summit on Customer Engagement, for those responsible for customer reference and customer advocacy programs – or anyone interested in this increasingly important field.
Editor Group is proud to support Sydney Writers’ Festival again in 2019. As part of this support, we edit and proofread the program, and we are also enthusiastic attendees! Here are our pick of events from this year’s program.
Most of us are so fearful of trying out new phrases that we forget about the damage overusing old ones can do. But who wants an uninterested – or, if you’re planning on going on for a while, a potentially unconscious – reader?
Writing, designing and delivering an annual report isn’t for the faint-hearted, but it can come with significant rewards. A job well done will not only earn you kudos from your bosses and the board, but it can also earn you and your organisation a national or international award.
Need to convince a potential client that your product or service is going to solve the problem that’s plaguing their business? You could tell them. Or you could let one of your existing customers do it for you.
An email’s subject line is often the only thing a reader looks at before they decide whether to read it or keep scrolling. Here’s how to write a great email subject line.
If you work in a top-end professional service firm or successful company, you will need to quickly produce high-quality material on complex topics that elite readers won’t tear to bits. The trick to fulfilling the brief is to follow a sound process that gives you a sporting chance of not only succeeding but impressing.
If you’re like us, relaxing with a book is one of life’s great pleasures (the Mimosa is optional). And what better time to do it than the upcoming holiday season? Here is Editor Group’s pick of recent releases to dip into between dips in the pool.
Planning your diary for 2019 or looking for an excuse to visit friends in another city? Here’s a list of what’s coming up next year for marketing, communications, content marketing and writing professionals in Australia, Singapore and the US.
A good index may be the difference between people referring to a report regularly and it gathering dust on the bookshelf. Here’s what you need to know.
Active sentences are, more often than not, shorter, punchier and more engaging than their passive counterparts. Here’s why you should ‘give a damn’ about not letting passive voice lead you into vague and ambiguous territory.
Effective speechwriting is difficult to master. You overturn the box and pick through the polystyrene, only to find there’s no instruction manual. Here are our tips for writing a good speech.
The semicolon is undoubtedly the dark horse of the punctuation family. Some people fear and avoid it, some use it incorrectly and others only know it as one half of a winky emoticon.
Think of a style guide as your map around the world – you wouldn’t go sailing without it. From setting the tone of your organisation to preventing unwittingly offensive language, here’s why you need a corporate style guide.
These days everything seems to be about speed. Learn fast, publish fast, fail fast! Here’s the lowdown on faster ways to punctuate and format in Microsoft Word.
Signing off on the final version of a document without having it proofread is like leaving for work without looking in the mirror: you may gain a bit of extra time as you rush for the train (or the deadline), but could end up walking into a meeting with egg on your face (literally or figuratively).
Nude superstars frolicking on a Cannes beach probably have nothing to do with your working day, but now that we have your attention, here are some tips you may find useful for writing corporate reports.
The humble comma has long been a source of unnecessary confusion for writers. In this article, we’ll show you when to comma and when not to comma by following some simple but effective principles.
Coordinating a tender, proposal or application – or any large document with multiple contributors – is a daunting task. But you can avoid coffee-fuelled all-nighters before the deadline by establishing some good processes early on.
There are two schools of thought on how dictionaries should work. Prescriptivists believe that a dictionary’s purpose is to set the rules; descriptivists believe it should merely record current and common usage. Here’s our take on the subject.
You might have the feeling that things are rapidly spinning out of control in the digital era. But never fear, the same technologies that helped create the problem are being redeployed to help you out.
Our editing team is often asked about their work in client meetings, at parties, during family dinners and in the odd chance discussion in airports. Here are their answers collected in one convenient Q&A.
Good writing often comes down to knowing what to delete. These common words are often overused, misused or unnecessary, which makes them worth watching out for as you write or edit.
With leading global organisations using technology to improve the quality of their content, artificial intelligence (AI) is the future of writing and editing.
The humble hyphen might just be a tiny stroke on a page, but it has the power to change the meaning of a sentence depending on its placement. Here’s a primer on when you should (and shouldn’t) hyphenate words.
Convincing people to take notice of an electronic direct mail (eDM) is increasingly tricky. Yet it remains a convenient and cost-effective way to promote services or products. Here’s how to stand out.
A good proofreader knows where to put the apostrophes. The best ones know that’s only half the job. There’s ‘correct’ and then there’s ‘correct’.
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