Marketers know case studies are a powerful tool to increase sales.
Customer reference stories create trust in your organisation by showing real-life examples of your product or service in action. An in-depth case study allows you to demonstrate to prospects how you can help them solve problems and reach goals.
In a 2022 Demand Gen survey on content preferences, 40 per cent of B2B buyers selected case studies as the most valuable content when conducting research for a purchasing decision, second only to research reports (43 per cent).
Editor Group has researched, written and gained approval for thousands of case studies, testimonials and other customer reference assets. Here are our top tips for ensuring they are compelling and effective.
Be strategic. Consider which customers and events to profile in your case studies and other customer reference assets, and think about what other customers want to know, how the stories will relate to your marketing plan and sales priorities, as well as how you will distribute them.
Qualify customers. It’s vital to engage early with your customers and any partners to ensure they are keen to participate in the customer reference process and will be happy to approve the final product.
Save everyone time. Miminise the time and effort needed from your chosen customers and partners. Learn as much as you can from your internal team before interviewing customers and ensure that the drafts you send them for approval are of a high quality and as complete as possible.
Hewlett Packard Enterprise: capturing customers’ game-changing stories globally. Read example.
Medibank: profiling medical research projects for a top health insurer. Read report.
The Trade Desk: data-driven marketing success stories from leading brands across Asia Pacific. Read example.
To learn more or discuss your requirements, contact us.