Good thought leadership blogs and articles can demonstrate your value to potential customers, attract talent, build trust and reshape agendas. Here is our advice on creating articles that land with your audience.
Marketing and business communicators at the top of their game know that to tap into an audience’s emotions, there’s no better vehicle than narrative. To learn why, put the kettle on, make yourself comfy and read on.
As the COVID-19 crisis unfolded, a huge array of thought leadership articles, blogs, podcasts and videos appeared. We discuss the lessons they offer anyone looking to improve their thought leadership writing.
The first step in developing a content marketing program for any brand is to set clear objectives. What are your reasons for creating content? What’s your vision for success? And what are your timeframes and deadlines for achieving your projected outcomes? Here are some content marketing objectives you might consider.