Marketing and business communicators at the top of their game know that to tap into an audience’s emotions, there’s no better vehicle than narrative. To learn why, put the kettle on, make yourself comfy and read on.
The first step in developing a content marketing program for any brand is to set clear objectives. What are your reasons for creating content? What’s your vision for success? And what are your timeframes and deadlines for achieving your projected outcomes? Here are some content marketing objectives you might consider.