How to write for different generations
Organisations must consider how they write and present content for different generations – both as customers and employees – to establish trust.
How to write for different generations Read More »
Organisations must consider how they write and present content for different generations – both as customers and employees – to establish trust.
How to write for different generations Read More »
To be compeitive and relevant in the fast-paced social media environment, you need a good strategy. Here are some strategies and tactics for writing social posts that hit the mark.
#Socialmediawriting: 10 tips for capturing attention Read More »
Good thought leadership blogs and articles can demonstrate your value to potential customers, attract talent, build trust and reshape agendas. Here is our advice on creating articles that land with your audience.
How to write blogs that engage and inspire Read More »
Marketing leaders are finding generative AI useful for strategic planning, data analysis and some writing, but they are less convinced of its ability to create distinctive thought leadership copy such as blog posts and reports.
Can AI write thought leadership? Lessons from US-based leaders Read More »
No one sells your products and services better than an existing customer. Editor Group has researched, written and gained approval for thousands of case studies, testimonials and other customer reference assets. Here are our tips for ensuring they are compelling and effective.
Tips for creating customer success stories Read More »
Generative AI has arrived with a splash. But how will it reshape the way corporate content is written and what issues should you consider?
Webinar: The impact of generative AI in corporate content writing Read More »
We’re actively embracing generative AI and are excited by its potential. But we’re also proceeding with caution, especially since we work with a lot of sensitive material for businesses and governments.
How is Editor Group using generative AI? Read More »
In this article we discuss the major differences between US and UK English, which variants tend to be used in different Asia-Pacific countries, and the importance of setting rules.
Should I use US English or British English in Asia? Read More »
Artificial intelligence is transforming every aspect of business and marketing, including content strategy. But what software applications should you choose to embrace this megatrend? We explore the options.
Our favourite AI-enabled content strategy tools for enterprise marketers Read More »
A good table should be like the shelves in a well-run bookshop, with contents that are easy to scan and organised logically. We’ve put together some tips to help you create beautiful bookshop-quality tables in your next document.
Tips for creating great tables Read More »