Seven ways to attract (the right) media attention

Seven ways to attract (the right) media attention

Nothing beats media coverage in amplifying your content marketing and thought leadership, and generally building your brand. And a key tool for winning media coverage is the humble media release – which these days might be a conventional document, an email, a social...
Ask our Editors: Using a comma before ‘but’

Ask our Editors: Using a comma before ‘but’

Q: May I run a quick sanity check with you please? A student asks whether it’s always necessary to use a comma when you use ‘but’ to turn a sentence. For example: John is generally a quiet boy, but he occasionally pipes up if anybody provokes him. My understanding is...
How to create an award-winning annual report

How to create an award-winning annual report

Writing, designing and delivering an annual report isn’t for the faint-hearted, but it can come with significant rewards. A job well done will not only earn you kudos from your bosses and the board, but it can also earn you and your organisation a national or...
Are you making the most of LinkedIn?

Are you making the most of LinkedIn?

While people used to think of LinkedIn primarily as a recruitment tool, it’s also become an indispensable vehicle for content marketing. When sharing content through organic social media channels, business-to-business (B2B) marketers are more likely to use LinkedIn...
How to write a podcast script for your business

How to write a podcast script for your business

So, you’ve decided to start a business podcast. And it’s no wonder – last year Deloitte released a study stating that more than 1.6 million Australians are now actively downloading and consuming podcast content. Even more staggering is data released by Edison Research...

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