Achieving your B2B growth goals

Achieving your B2B growth goals

Editor Group’s director, Grant Butler, discusses thought leadership and marketing with podcaster Dan Sanchez With more than 25 years’ experience as a journalist, corporate writer and editor, Grant Butler is one of Australia’s leading authorities on writing persuasive...
Meet our new team members

Meet our new team members

We’re delighted to welcome Huntley Mitchell and Keshavi Jeyaseelan (pictured) to our Sydney writing team. Huntley is an experienced business writer with a strong understanding of marketing, technology and financial services. Before joining us, he worked in content...
Why create content? Revisiting the basics

Why create content? Revisiting the basics

The first step in developing a content marketing program for any brand is to set clear objectives. What are your reasons for creating and distributing content? What’s your vision for success? What are your timeframes and deadlines for achieving your projected...
Ask our Editors: Using a comma before ‘but’

Ask our Editors: Using a comma before ‘but’

Q: May I run a quick sanity check with you please? A student asks whether it’s always necessary to use a comma when you use ‘but’ to turn a sentence. For example: John is generally a quiet boy, but he occasionally pipes up if anybody provokes him. My understanding is...
Seven ways to attract (the right) media attention

Seven ways to attract (the right) media attention

Nothing beats media coverage in amplifying your content marketing and thought leadership, and generally building your brand. And a key tool for winning media coverage is the humble media release – which these days might be a conventional document, an email, a social...
How to create an award-winning annual report

How to create an award-winning annual report

Writing, designing and delivering an annual report isn’t for the faint-hearted, but it can come with significant rewards. A job well done will not only earn you kudos from your bosses and the board, but it can also earn you and your organisation a national or...

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