Four ways to improve your customer marketing

Four ways to improve your customer marketing

By Grant Butler I’ve just spent a fascinating few days at the Summit on Customer Engagement in Burlingame, California, in the heart of Silicon Valley. The event covered the latest trends in customer marketing and was attended by a wide range of practitioners from...
Our top picks for the Sydney Writers’ Festival

Our top picks for the Sydney Writers’ Festival

Editor Group is proud to support the Sydney Writers’ Festival again in 2019. As part of this support, we edit and proofread the program, and we are also enthusiastic attendees! In keeping with this year’s theme of ‘Lie to Me’, many of the programmed events...
Why your metaphors are a mega bore

Why your metaphors are a mega bore

“If we’re on the same page about nipping this thing in the bud, why don’t we just hit the ground running?” Not exactly the stuff of great literature, but unobjectionable ­– at first glance. Look again and you’ll find that as well as being ugly, that sentence is...
How to create an award-winning annual report

How to create an award-winning annual report

Writing, designing and delivering an annual report isn’t for the faint-hearted, but it can come with significant rewards. A job well done will not only earn you kudos from your bosses and the board, but it can also earn you and your organisation a national or...
Effective case studies to help boost sales

Effective case studies to help boost sales

Need to convince a potential client that your product or service is going to solve the problem that’s plaguing their business? You could tell them. Or you could let one of your existing customers do it for you. Customer references, also known as case studies, are a...
How to write a great email subject line

How to write a great email subject line

It’s Wednesday morning and you’ve arrived at work to find an inbox groaning with e‑newsletters, marketing messages and emails from contacts. Do you: a) open each one, b) start hitting delete, or c) head to the nearest cafe for a large latte? Which option you take will...

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