Are you dissatisfied with the quality of the writing that represents your brand? There’s a lot you can do about it. When your company’s blog posts, articles, emails and social media updates are poorly written, your target audiences will ignore them. That means you’re...
Editor Group was pleased to sponsor the Sydney Writers’ Festival (SWF) again in 2022, which was held from 16–22 May. The iconic event is one of the world’s best-loved writers’ festivals. After several challenging years due to COVID, the week-long celebration of books...
The Sydney Writers’ Festival is over for another year, but if you didn’t catch all the sessions you were interested in, don’t worry. Highlights from the 2022 event are now available on the Festival’s website as podcasts, with more sessions to be released over the next...
If you’re like us, you’re probably already familiar with – and possibly addicted to – the web-based sensation Wordle. Surfacing in late 2021, the game is the brainchild of Josh Wardle, a Welsh software engineer living in New York. Wardle and his partner, word...
There are two schools of thought about long-form content. Some marketing professionals claim that people’s attention spans are diminishing. Consumers no longer read online, they say, but instead simply browse or scan copy as briefly as they possibly can before moving...
Q: I’m writing a report which refers to the government of former prime minister of the UK Neville Chamberlain. Should I write ‘the then-Chamberlain government’ or ‘the then Chamberlain government’? Many thanks, Mark A: I have it on the good authority of the...
