Australia’s mandatory climate reporting requires organisations to clearly communicate complex information. We recommend best practices to ensure sustainability reporting complies with regulations and supports your brand.
What is best practice in mandatory climate reporting? Read More »
We regularly see embarrassing media reports of people using generative AI outputs without checking them. Here are three tips to help you avoid being the next awkward news story.
Don’t let AI turn you into the next headline Read More »
It’s now even easier for Australian Government and NSW Government agencies to access Editor Group’s expert writing and editing services through panel arrangements.
Editor Group expands on government panels Read More »
Tenders and proposals are essential to competing for valuable contracts, but many organisations struggle to produce responses that consistently win the best work. The challenge lies in following a strict document structure and meeting mandatory requirements while delivering a compelling narrative that persuades evaluators that your organisation is the right choice.
Crafting winning tenders and proposals Read More »
Style guides are essential for businesses, providing clear writing guidelines for consistency and clarity across internal and external communications. By outlining preferences for things like capitalisation, formatting and tone of voice, style guides help writers and editors create consistent content, streamline the content creation process by removing guesswork and strengthen brand identity.
Why you need a ‘living’ style guide Read More »
Despite all the recent innovations in digital marketing, white papers remain an essential tool for attracting active buyers in business-to-business markets. In fact, they can act as a fantastic cornerstone for digital campaigns as a downloadable asset and the source for a rich array of blogs, social posts, videos and presentations.
Writing white papers that secure B2B leads Read More »
Every visual element in your content tells a story, but not everyone experiences that story the same way. Alt text ensures your visual content reaches everyone.
Alt text: Making images accessible for everyone Read More »
AI assistants are increasingly determining which sources are considered authoritative. Generative engine optimisation can help you ensure that your articles stand the best possible chance of being included in an AI answer. We outline five tactics to improve your chances of being cited by AI tools, thereby establishing or affirming your organisation as an expert in its field.
Five ways companies can earn AI citations Read More »
Marketers across APAC are being asked to deliver more growth with less budget. The latest research shows how they can adapt, and why the smartest strategies may not be the most obvious.
The new rules of B2B marketing in APAC Read More »
A consistent brand voice is the basis of successful business communication. However, it can be tricky to maintain with multiple writers.
Why you need a consistent brand voice Read More »
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