AI Archives | Editor Group

Five strategies for companies to earn AI citations in the generative age

Blog, Featured, Writing & Research / Grant Butler

AI assistants are increasingly determining which sources are considered authoritative. Generative Engine Optimisation (GEO) can help you ensure that your articles stand the best possible chance of being included in an AI answer. We outline five tactics to improve your chances of being cited by AI tools, thereby establishing or affirming your organisation as an expert in its field.

Five strategies for companies to earn AI citations in the generative age Read More »

The new rules of B2B marketing in APAC: More with less and more

Blog, Featured, Writing & Research / Grant Butler

Marketers across APAC are being asked to deliver more growth with less budget. The latest research shows how they can adapt, and why the smartest strategies may not be the most obvious.

The new rules of B2B marketing in APAC: More with less and more Read More »

Stop the slop on LinkedIn and beyond

Article, Blog, Featured, Writing & Research / Grant Butler

Filler content abounds throughout professional social platforms, driven by the misuse of AI technology. You have the opportunity to set yourself apart by crafting thoughtful articles that reflect your unique perspective.

Stop the slop on LinkedIn and beyond Read More »

Writing generative AI prompts: A guide for aspiring whisperers

Featured, Writing & Research / Grant Butler

The trick to getting the most out of generative AI tools lies in learning to write prompts that elicit relevant, appropriate responses.

Writing generative AI prompts: A guide for aspiring whisperers Read More »

Boston skyline with buidlings reflected in the river.

Can AI write thought leadership? Lessons from US-based leaders

Tech, Writing & Research / Grant Butler

Marketing leaders are finding generative AI useful for strategic planning, data analysis and some writing, but they are less convinced of its ability to create distinctive thought leadership copy such as blog posts and reports.

Can AI write thought leadership? Lessons from US-based leaders Read More »

A man's hand holds a stylised graphic of AI tools

How is Editor Group using generative AI?

Editing & Proofreading, Writing & Research / Grant Butler

We’re actively embracing generative AI and are excited by its potential. But we’re also proceeding with caution, especially since we work with a lot of sensitive material for businesses and governments.

How is Editor Group using generative AI? Read More »

Our favourite AI-enabled content strategy tools for enterprise marketers

Writing & Research / Ylla Watkins

Artificial intelligence is transforming every aspect of business and marketing, including content strategy. But what software applications should you choose to embrace this megatrend? We explore the options.

Our favourite AI-enabled content strategy tools for enterprise marketers Read More »

AI

Five strategies for companies to earn AI citations in the generative age

The new rules of B2B marketing in APAC: More with less and more

Stop the slop on LinkedIn and beyond

Writing generative AI prompts: A guide for aspiring whisperers

Can AI write thought leadership? Lessons from US-based leaders

How is Editor Group using generative AI?

Our favourite AI-enabled content strategy tools for enterprise marketers

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Five strategies for companies to earn AI citations in the generative age

The new rules of B2B marketing in APAC: More with less and more

Stop the slop on LinkedIn and beyond

Writing generative AI prompts: A guide for aspiring whisperers

Can AI write thought leadership? Lessons from US-based leaders

How is Editor Group using generative AI?

Our favourite AI-enabled content strategy tools for enterprise marketers

Newsletter

Explore

Follow

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