Doing it the Australian Government way
If you write, edit or approve copy for Australian Government departments the Australian Government Style Manual is a must-have.
Doing it the Australian Government way Read More »
Writing & Research
How to write like a local for a foreign audience
So you’re ready to take your product or service overseas. Or maybe you need to make a foreign offer relevant in your local market. Localising your language will be critical, but what does that mean and where should you start?
How to write like a local for a foreign audience Read More »
10 ways to improve your content writing
Are you dissatisfied with the quality of the writing that represents your brand? There’s a lot you can do about it. Here are our top 10 tips for improving your content writing.
10 ways to improve your content writing Read More »
How long-form content helps your brand
There are two schools of thought about long-form content. Some marketing professionals claim that people’s attention spans are diminishing. It’s therefore a waste of time to publish anything longer than 400-words. Others have greater faith in their potential readers. Here’s what you need to know about the debate.
How long-form content helps your brand Read More »
Using plain English to improve your writing
Asking for something to be delivered in plain English is another way of saying, ‘in layman’s terms’. Plain English is clear, concise and free of jargon. And it’s easy to comprehend, which is why businesses and governments favour it.
Using plain English to improve your writing Read More »
