To be compeitive and relevant in the fast-paced social media environment, you need a good strategy. Here are some strategies and tactics for writing social posts that hit the mark.
#Socialmediawriting: 10 tips for capturing attention Read More »
Artificial intelligence is transforming every aspect of business and marketing, including content strategy. But what software applications should you choose to embrace this megatrend? We explore the options.
Our favourite AI-enabled content strategy tools for enterprise marketers Read More »
Are you dissatisfied with the quality of the writing that represents your brand? There’s a lot you can do about it. Here are our top 10 tips for improving your content writing.
10 ways to improve your content writing Read More »
There are two schools of thought about long-form content. Some marketing professionals claim that people’s attention spans are diminishing. It’s therefore a waste of time to publish anything longer than 400-words. Others have greater faith in their potential readers. Here’s what you need to know about the debate.
What is long-form content and how can it help your brand? Read More »
The first step in developing a content marketing program for any brand is to set clear objectives. What are your reasons for creating content? What’s your vision for success? And what are your timeframes and deadlines for achieving your projected outcomes? Here are some content marketing objectives you might consider.
Why create content? Revisiting the basics Read More »
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