How to maintain a consistent brand voice
A consistent brand voice is the basis of successful business communication. However, it can be tricky to maintain with multiple writers.
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Content strategy
Stop the slop on LinkedIn and beyond
Filler content abounds throughout professional social platforms, driven by the misuse of AI technology. You have the opportunity to set yourself apart by crafting thoughtful articles that reflect your unique perspective.
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#Socialmediawriting: 10 tips for capturing attention
To be compeitive and relevant in the fast-paced social media environment, you need a good strategy. Here are some strategies and tactics for writing social posts that hit the mark.
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Our favourite AI-enabled content strategy tools for enterprise marketers
Artificial intelligence is transforming every aspect of business and marketing, including content strategy. But what software applications should you choose to embrace this megatrend? We explore the options.
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10 ways to improve your content writing
Are you dissatisfied with the quality of the writing that represents your brand? There’s a lot you can do about it. Here are our top 10 tips for improving your content writing.
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What is long-form content and how can it help your brand?
There are two schools of thought about long-form content. Some marketing professionals claim that people’s attention spans are diminishing. It’s therefore a waste of time to publish anything longer than 400-words. Others have greater faith in their potential readers. Here’s what you need to know about the debate.
What is long-form content and how can it help your brand? Read More »
Why create content? Revisiting the basics
The first step in developing a content marketing program for any brand is to set clear objectives. What are your reasons for creating content? What’s your vision for success? And what are your timeframes and deadlines for achieving your projected outcomes? Here are some content marketing objectives you might consider.
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