Marketing leaders are finding generative AI useful for strategic planning, data analysis and some writing, but they are less convinced of its ability to create distinctive thought leadership copy such as blog posts and reports.
Generative AI has arrived with a splash. But how will it reshape the way corporate content is written and what issues should you consider?
We’re actively embracing generative AI and are excited by its potential. But we’re also proceeding with caution, especially since we work with a lot of sensitive material for businesses and governments.
Artificial intelligence is transforming every aspect of business and marketing, including content strategy. But what software applications should you choose to embrace this megatrend? We explore the options.