Since 2014, Editor Group has edited and proofread the program for the Sydney Writers’ Festival, which attracts more than 250 local and international authors. Here are our top picks from the 2026 program.
What to see at Sydney Writers’ Festival 2026 Read More »
Tenders and proposals are essential to competing for valuable contracts, but many organisations struggle to produce responses that consistently win. The challenge lies in following a strict document structure and meeting mandatory requirements while persuading evaluators that your organisation is the right choice.
How to write tender responses and proposals that win the day Read More »
White papers remain an essential tool for attracting active buyers in B2B markets. They act as a fantastic cornerstone for digital campaigns and as a source for a rich array of blogs, social posts, videos and presentations. But they must be compelling.
How to write white papers to win B2B leads Read More »
AI assistants are increasingly determining which sources are considered authoritative. Generative Engine Optimisation (GEO) can help you ensure that your articles stand the best possible chance of being included in an AI answer. We outline five tactics to improve your chances of being cited by AI tools, thereby establishing or affirming your organisation as an expert in its field.
Earning AI citations in the generative age Read More »
Asking for something to be delivered in plain English is another way of saying, ‘in layman’s terms’. Plain English is clear, concise and free of jargon. And it’s easy to comprehend, which is why businesses and governments favour it.
Lift your writing with plain English Read More »
These subtle words regularly give us pause for thought at Editor Group. They’re not obvious clichés or mistakes, but they are often overused, misused or unnecessary.
10 words to avoid in your writing Read More »
Account-based marketing is a key strategy for our clients because it enables them to win attention and build direct, trusted relationships with their customers and prospects. We introduce ABM and explain why it depends on high-quality, tailored content.
Focusing with account-based marketing Read More »
Trust has always been an essential part of business success. However, with customers now having access to more information and exercising more choice than ever, earning and maintaining trust is even more critical. A strong content strategy can help you achieve this.
The importance of writing for building trust Read More »
A consistent brand voice is the basis of successful business communication. However, it can be tricky to maintain with multiple writers.
How to maintain a consistent brand voice Read More »
Filler content abounds throughout professional social platforms, driven by the misuse of AI technology. You have the opportunity to set yourself apart by crafting thoughtful articles that reflect your unique perspective.
Stop the slop on LinkedIn and beyond Read More »
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