Every visual element in your content tells a story, but not everyone experiences that story the same way. Alt text ensures your visual content reaches everyone.
Alt text: Breaking barriers, one image at a time Read More »
AI assistants are increasingly determining which sources are considered authoritative. Generative Engine Optimisation (GEO) can help you ensure that your articles stand the best possible chance of being included in an AI answer. We outline five tactics to improve your chances of being cited by AI tools, thereby establishing or affirming your organisation as an expert in its field.
Five strategies for companies to earn AI citations in the generative age Read More »
Marketers across APAC are being asked to deliver more growth with less budget. The latest research shows how they can adapt, and why the smartest strategies may not be the most obvious.
The new rules of B2B marketing in APAC: More with less and more Read More »
A consistent brand voice is the basis of successful business communication. However, it can be tricky to maintain with multiple writers.
How to maintain a consistent brand voice Read More »
NSW Government agencies must prepare their 2024-25 annual reports according to new guidelines from the NSW Treasury. We’ve summarised the key updates that apply this year to assist public service employees.
NSW Government annual reports should do more with less Read More »
Filler content abounds throughout professional social platforms, driven by the misuse of AI technology. You have the opportunity to set yourself apart by crafting thoughtful articles that reflect your unique perspective.
Stop the slop on LinkedIn and beyond Read More »
If it’s been a while since you’ve spoken in real life, it might be worth paying attention to how you write and deliver your next speech.
Out of practice writing and delivering speeches? Read More »
The best compliance reports demonstrate accountability and create a compelling narrative for readers. Don’t be afraid to showcase your organisation’s personality and creativity.
How to create an award-winning annual report Read More »
The trick to getting the most out of generative AI tools lies in learning to write prompts that elicit relevant, appropriate responses.
Writing generative AI prompts: A guide for aspiring whisperers Read More »
Organisations must consider how they write and present content for different generations – both as customers and employees – to establish trust.
How to write for different generations Read More »
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