Facebook Journalism Project

Event summary for social media giant

The social network commissioned Editor Group to cover the social platform’s Australia and New Zealand Accelerator event.
Case Study

Project overview

The Facebook Journalism Project’s Local News Accelerator is a three-month program aimed at addressing specific business challenges facing the news industry. Accelerator programs bring news organisations together to innovate, learn from one another and collaboratively develop strategies to improve their business on and off Facebook.

In late 2019, the Facebook Journalism Project commissioned Editor Group to attend and recap the recent Australia and New Zealand Accelerator, which focused on strategies news organisations could use to drive reader revenue.

Solution delivered

We attended the Accelerator at Facebook’s Sydney headquarters and worked with a videographer to interview six participating publishers. We took the key lessons they had learned from the program, as well as some of their biggest wins, and wove these stories into an engaging, data-packed event recap for the Facebook Journalism Project’s media room.

Australian and Kiwi Publishers Grow Reader Revenue With the Facebook Accelerator

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