Collinson is a global leader in the provision of airport experiences, loyalty and customer engagement solutions, and the operator of the Priority Pass, the world’s leading airport experiences programme.
In early 2023, the company surveyed 4,750 respondents across 10 Asia Pacific markets to understand how the pandemic had changed consumer preferences and behaviours.
Collinson commissioned Editor Group to write a 3,000-word report highlighting key findings from the research and providing recommendations for brands. That advice included how organisations could gain measurable results from their customer engagement activities.
We worked closely with Collinson to fully understand the report’s context before creating a draft. The work entailed analysing data findings to come up with a clear picture of consumer behaviour in the region, then weaving these into a well-structured report with a smooth, logical flow. We also interviewed Collinson experts to add further insight.