At a time when many are actively looking for ways to take a stand against racism, careful choice of language – taking special care to eliminate harmful language – is one way to make a difference.
Insidious idioms: How to avoid racist language Read More »
Rhetorical pieces of writing like blogs and speeches should have a point. One that’s so strong and clear that people remember it and can act on it – should action be desired.
How to get to the point in writing and speeches Read More »
Using language to create an inclusive workplace demonstrates that your organisation respects and values everyone, regardless of age, culture, gender, sexuality or other attributes.
Embracing diversity in your communications Read More »
As the COVID-19 crisis unfolded, a huge array of thought leadership articles, blogs, podcasts and videos appeared. We discuss the lessons they offer anyone looking to improve their thought leadership writing.
Six tips for writing great thought leadership Read More »
Everyone wants an impressive vocabulary. There’s nothing like playing Scrabble and feeling intellectually superior for knowing ‘loquacious’ or ‘magniloquence’. But good writing is about more than frilly language and triple word scores. It’s clear, it’s snappy and it communicates a message with as few words as possible.
How using plain English can improve your writing Read More »
If you write, edit or approve copy for Australian Government departments the Australian Government Style Manual is a must-have.
Doing it in style – the Australian Government way Read More »
So you’re ready to take your product or service overseas. Or maybe you need to make a foreign offer relevant in your local market. Localising your language will be critical, but what does that mean and where should you start?
How to write like a local to a foreign audience Read More »
Are you dissatisfied with the quality of the writing that represents your brand? There’s a lot you can do about it. Here are our top 10 tips for improving your content writing.
10 ways to improve your content writing Read More »
There are two schools of thought about long-form content. Some marketing professionals claim that people’s attention spans are diminishing. It’s therefore a waste of time to publish anything longer than 400-words. Others have greater faith in their potential readers. Here’s what you need to know about the debate.
What is long-form content and how can it help your brand? Read More »
Australia / Singapore / USA