Vocus Group

Thought leadership for international telco

The telecommunications infrastructure provider turned to Editor Group to create an in-depth white paper on the future of connected technology.
Case Study

Project overview

Vocus Group provides retail, wholesale and corporate telecommunications services across Australia and into the Asia Pacific. The company offers a wide range of connectivity solutions, including one of Australia’s largest fibre networks that extends more than 25,000 kms as well as collaboration, cloud and data centre services.

Vocus launched a thought-leadership campaign to showcase the company’s expertise in network infrastructure and technology solutions. The centrepiece of the campaign would be an in-depth white paper on the future of connected technology.

Solution delivered

With the paper to be launched at a Gartner symposium, and become part of a wider sales and marketing campaign, Vocus turned to Editor Group for help. The project included interviewing a range of subject matter experts, and providing writing and editing services.

The paper, Connectivity 4.0: the new business imperative, was very well received at the symposium and has become a valuable ongoing asset. It draws important links between organisations’ critical network and technology infrastructure and the issues challenging many business and government organisations – including disruption from the pandemic, rising costs, labour shortages and the redistribution of workforces, cyber risks, global geo-political instability, climate change and changing customer expectations.

Connectivity 4.0: the new business imperative

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