Project overview
Vocus Group provides retail, wholesale and corporate telecommunications services across Australia and into the Asia Pacific. The company offers a wide range of connectivity solutions, including one of Australia’s largest fibre networks as well as collaboration, cloud and data centre services.
Vocus launched a thought leadership campaign to showcase the company’s expertise in network infrastructure and technology solutions. The centrepiece of the campaign would be an in-depth white paper on the future of connected technology.
Solution delivered
With the paper to be launched at a Gartner symposium and become part of a wider sales and marketing campaign, Vocus turned to Editor Group for help. The project included interviewing a range of subject matter experts, and providing writing and editing services.
The paper, Connectivity 4.0: the new business imperative, was very well received at the symposium and has become a valuable ongoing asset. It draws important links between organisations’ critical network and technology infrastructure and the issues challenging many business and government organisations – including disruption from the pandemic, rising costs, labour shortages and the redistribution of workforces, cyber risks, global geopolitical instability, climate change and changing customer expectations.
