Project overview
INSEAD is one of the world’s leading graduate business schools. With locations in Europe, Asia, the Middle East and North America, and alliances with top institutions, its business education and research spans the globe. More than 1,000 students obtain an INSEAD Master’s degree every year, and more than 11,000 executives participate in its executive education programs.
Since 2015, Editor Group has been pleased to help INSEAD deliver articles, brochures, web copy and other material. Recently, INSEAD commissioned Editor Group to write an article on mentorship schemes between senior women and more junior men. Our brief was to look at how this slightly more unusual mentor–mentee relationship can help rising stars further their prospects and build their networks.
The piece was for INSEAD’s ‘In The Know’ website, a collection of thought pieces, expert opinions and first-hand accounts on the topics of career development and leadership. It is widely regarded as a key resource for global professionals looking for answers to common career challenges.
Solution delivered
We interviewed a recent INSEAD MBA graduate who – early in his career – had been guided by a more senior female colleague in an informal mentoring relationship. We also interviewed the colleague herself. We took what they had learned from the experience, as well as some of their key tips for mentorship success, and wove these insights into an engaging article for the ‘In The Know’ website.
