Project overview
Acrolinx is a world leader in an area of software that’s very close to our hearts (and fingertips) at Editor Group: written language editing and guidance.
The company’s pioneering AI platform enables companies such as Adobe, Citi, Google, Microsoft, Roche and Volvo to improve and optimise their content for websites, product manuals, training materials and more. It is particularly powerful for setting and maintaining brand voice, consistency in style and terminology usage, and gathering content analytics.
The Acrolinx platform is often delivered in partnership with specialist consulting partners such as Fodina in Sweden or Precision Content in Canada, as well as global technology partners including CCMS suppliers, such as IXIASOFT. These firms all help large enterprises across Europe, where Acrolinx started, the United States and Asia to deploy Acrolinx to maximum effect in complex environments.
Acrolinx was keen to showcase how it worked with partner organisations, illustrating the incremental value generated for their mutual customers: the power of business combinations. The aim was to inspire the partner community and create additional market interest, so Acrolinx turned to Editor Group to help it create fresh content for its own site.
Solution delivered
Editor Group’s writers interviewed experts at Acrolinx and its partners to produce a series of blogs and interview-based articles.
We were also able to produce content based on recordings from earlier interviews and events, such as webinars and conferences. The result is a series of lively and informative pieces – including those featured below – that have also helped Acrolinx and its partners find new ways to articulate the value they provide.
