Should I use US English or British English in Asia?
In this article we discuss the major differences between US and UK English, which variants tend to be used in different Asia-Pacific countries, and the importance of setting rules.
Localisation
How to write like a local to a foreign audience
So you’re ready to take your product or service overseas. Or maybe you need to make a foreign offer relevant in your local market. Localising your language will be critical, but what does that mean and where should you start?
