There are two schools of thought about long-form content. Some marketing professionals claim that people’s attention spans are diminishing. It’s therefore a waste of time to publish anything longer than 400-words. Others have greater faith in their potential readers. Here’s what you need to know about the debate.
What is long-form content and how can it help your brand? Read More »
The first step in developing a content marketing program for any brand is to set clear objectives. What are your reasons for creating content? What’s your vision for success? And what are your timeframes and deadlines for achieving your projected outcomes? Here are some content marketing objectives you might consider.
Why create content? Revisiting the basics Read More »
So, you’ve decided to start a business podcast. Obtaining the appropriate recording equipment and space is probably the easiest part of the process. Writing a podcast script that’s going to engage, inform and keep your audience listening episode after episode is a bigger ask.
How to write a podcast script for your business Read More »
Is your website attracting less business than it used to? Maybe you need a website refresh. Refreshing your website is a great way to boost your company’s image, improve SEO and weed out turn-offs like poor spelling and bad grammar.
How to refresh and reinvigorate your website Read More »
Asking for something to be delivered in plain English is another way of saying, ‘in layman’s terms’. Plain English is clear, concise and free of jargon. And it’s easy to comprehend, which is why businesses and governments favour it.
How to use the principles of plain English to improve your writing Read More »
The humble hyphen might just be a tiny stroke on a page, but it has the power to change the meaning of a sentence depending on its placement. Here’s a primer on when you should (and shouldn’t) hyphenate words.
To hyphenate or not to hyphenate? Read More »
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