Artificial intelligence is transforming every aspect of business and marketing, including content strategy. But what software applications should you choose to embrace this megatrend? We explore the options.
With the end of the financial year in sight, many marketers are under pressure to use or lose their remaining budgets. We’ve thought of some ways you could put those funds to good use, especially for writing and editing projects.
Marketing and business communicators at the top of their game know that to tap into an audience’s emotions, there’s no better vehicle than narrative. To learn why, put the kettle on, make yourself comfy and read on.
The press release is still a formidable tool in your communications arsenal. You just have to sharpen your writing skills so yours stands above the rest in a journalist’s overcrowded inbox.
Are you dissatisfied with the quality of the writing that represents your brand? There’s a lot you can do about it. Here are our top 10 tips for improving your content writing.
There are two schools of thought about long-form content. Some marketing professionals claim that people’s attention spans are diminishing. It’s therefore a waste of time to publish anything longer than 400-words. Others have greater faith in their potential readers. Here’s what you need to know about the debate.
The first step in developing a content marketing program for any brand is to set clear objectives. What are your reasons for creating content? What’s your vision for success? And what are your timeframes and deadlines for achieving your projected outcomes? Here are some content marketing objectives you might consider.
So, you’ve decided to start a business podcast. Obtaining the appropriate recording equipment and space is probably the easiest part of the process. Writing a podcast script that’s going to engage, inform and keep your audience listening episode after episode is a bigger ask.
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