Brochures – in print or PDF form – remain valuable assets in your marketing toolkit. So, what are the critical steps to writing a great brochure, and what should it contain for the best results?
Why clear, concise brochure writing is still vital for marketing success Read More »
To be compeitive and relevant in the fast-paced social media environment, you need a good strategy. Here are some strategies and tactics for writing social posts that hit the mark.
#Socialmediawriting: 10 tips for capturing attention Read More »
Marketing leaders are finding generative AI useful for strategic planning, data analysis and some writing, but they are less convinced of its ability to create distinctive thought leadership copy such as blog posts and reports.
Can AI write thought leadership? Lessons from US-based leaders Read More »
No one sells your products and services better than an existing customer. Editor Group has researched, written and gained approval for thousands of case studies, testimonials and other customer reference assets. Here are our tips for ensuring they are compelling and effective.
Tips for creating customer success stories Read More »
Artificial intelligence is transforming every aspect of business and marketing, including content strategy. But what software applications should you choose to embrace this megatrend? We explore the options.
Our favourite AI-enabled content strategy tools for enterprise marketers Read More »
Marketing and business communicators at the top of their game know that to tap into an audience’s emotions, there’s no better vehicle than narrative. To learn why, put the kettle on, make yourself comfy and read on.
Business storytelling – the good, the bad and the downright disastrous Read More »
The press release is still a formidable tool in your communications arsenal. You just have to sharpen your writing skills so yours stands above the rest in a journalist’s overcrowded inbox.
How to write a media release that won’t go straight to junk Read More »
Are you dissatisfied with the quality of the writing that represents your brand? There’s a lot you can do about it. Here are our top 10 tips for improving your content writing.
10 ways to improve your content writing Read More »
There are two schools of thought about long-form content. Some marketing professionals claim that people’s attention spans are diminishing. It’s therefore a waste of time to publish anything longer than 400-words. Others have greater faith in their potential readers. Here’s what you need to know about the debate.
What is long-form content and how can it help your brand? Read More »
The first step in developing a content marketing program for any brand is to set clear objectives. What are your reasons for creating content? What’s your vision for success? And what are your timeframes and deadlines for achieving your projected outcomes? Here are some content marketing objectives you might consider.
Why create content? Revisiting the basics Read More »
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