Vocus Group provides retail, wholesale and corporate telecommunications services across Australia and into the Asia Pacific. The company offers a wide range of connectivity solutions – including one of Australia’s largest fibre networks, extending more than 25,000 kms – as well as collaboration, cloud and data centre services.
Vocus launched a thought-leadership campaign to showcase the company’s expertise in network infrastructure and technology solutions. The centrepiece of the campaign would be an in-depth white paper on the future of enterprise connected technology.
With the paper to be launched at a Gartner Group symposium and become part of a wider sales and marketing campaign, Vocus turned to Editor Group for help. The project included interviewing a range of subject matter experts and providing writing and editing services.
The paper, Connectivity 4.0: the new business imperative, was very well received at the symposium and has become a valuable ongoing asset. It draws important links between organisations’ critical network and technology infrastructure and the issues challenging many business and government organisations, including disruption from the pandemic, rising costs, labour shortages and the redistribution of workforces, cyber risks, global geo-political instability, climate change and changing customer expectations.
“This was a large and complex project with a tight deadline. Editor Group played a critical role in working with our subject matter experts and helping us to produce a well-written and thought-provoking paper that’s now delivering great results for our business,” says Stephen Ronchi, Head of Brand, Communications and Content at Vocus.
“This was a large and complex project with a tight deadline.”
“Editor Group played a critical role in working with our subject matter experts and helping us to produce a well-written and thought-provoking paper that’s now delivering great results for our business.”