The not-for-profit organisation publishes a detailed annual report. Through words and imagery, it shows its existing and potential sponsors, donors and other supporters the impacts of its activities. The report shares the positive results The Smith Family has achieved during the year by showcasing personal stories of the young people it has helped.
Through interviews with senior leaders, we gain a clear understanding of each facet of the organisation’s program research and development, as well as its advocacy, philanthropy and culture-related initiatives. These interviews help us synthesise large amounts of supplied commentary, research and statistics when writing or editing sections of the report – and ensure we can help The Smith Family tell a compelling and effective story for its wide audience.