Every year, the company generates hundreds of reference articles – or case studies – describing how customers are using its technologies and the benefits they have gained. To create each one of these articles, HPE assigns writers to review background information, interview its sales team and technical experts, interview its customer and then write a case study from one to six pages.
We delivered articles featuring customers in locations as diverse as Australia, Brazil, China, Mexico, Sweden, United Arab Emirates, UK and USA. In addition to case studies, we helped the company produce internal sales educational material, blogs, award submissions, video scripts and reports.
This project leveraged our strong understanding of IT; our locations in Australia, Singapore and the US; our ability to deliver copy in US English; and our ability to help with program management.