Sydney Writers’ Festival wrap-up

Sydney Writers’ Festival wrap-up

Editor Group was proud to be a sponsor of the Sydney Writers’ Festival again this year. Not only did we proofread the Festival’s program, we were enthusiastic attendees! Highlights for us included the opening night address, featuring authors Nana Kwame Adjei-Brenyah,...
The best tabloid tips for writing successful headlines

The best tabloid tips for writing successful headlines

A compelling headline is crucial for the success of all written content, from articles and blogs to research reports and white papers. Not only will it attract a reader’s attention, but it sets expectations for the content that follows and convinces them to keep...
How to write a white paper that works

How to write a white paper that works

Need to explain a complex concept to an expert audience, while subtly promoting your company or a product? A white paper is a useful tool for educating readers about the technical aspects of a solution or new technology, making a business case for a product or...
Four ways to improve your customer marketing

Four ways to improve your customer marketing

I’ve just spent a fascinating few days at the Summit on Customer Engagement in Burlingame, California, in the heart of Silicon Valley. The event covered the latest trends in customer marketing and was attended by a wide range of practitioners from mainly tech-focused...
Our top picks for the Sydney Writers’ Festival

Our top picks for the Sydney Writers’ Festival

Editor Group is proud to support the Sydney Writers’ Festival again in 2019. As part of this support, we edit and proofread the program, and we are also enthusiastic attendees! In keeping with this year’s theme of ‘Lie to Me’, many of the programmed events...
Why your metaphors are a mega bore

Why your metaphors are a mega bore

“If we’re on the same page about nipping this thing in the bud, why don’t we just hit the ground running?” Not exactly the stuff of great literature, but unobjectionable ­– at first glance. Look again and you’ll find that as well as being ugly, that sentence is...

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