With more than 25 years’ experience as a journalist, corporate writer and editor, Grant Butler is one of Australia’s leading authorities on writing persuasive thought leadership material.
The author of Think Write Grow: How to Become a Thought Leader and Build Your Business by Creating Exceptional Articles, Blogs, Speeches, Books and More, Grant recently shared his thoughts on the link between thought leadership and marketing with Dan Sanchez from US-based podcast B2B Growth.
B2B Growth is a top 100 marketing podcast worldwide, with more than 1,600 episodes that have been downloaded 4 million times.
The result was a lively discussion about the difference between thought leadership content and other forms of writing, the characteristics of thought leaders, and what it takes for organisations to produce compelling material in a timely way.
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