"The topics covered in Internal Communications: Writing to Inform and Engage were all relevant, interesting and informative. And the presenter's advice throughout was very useful. By the way, the venue and the refreshments were also lovely!"

Kathie Turton, Senior Consultant, Blackie McDonald Communication Group

Internal Communications: Writing to Inform and Engage

Fee: $5,500 (one day, including GST) for a group booking for up to 10 people. Discounts for not-for-profits.

Complimentary copy of Editor Group's The Essentials of Great Writing (normal price $19.95) for each trainee.

Venue: Sydney CBD

Well-written, powerful internal communications make for passionate and productive employees. This writing course will show you how to achieve this by connecting people to your business story, brand experience and employee value proposition in ways that inform, inspire and, most importantly, engage.

Who should come:

Internal communications managers, consultants and professionals; specialist internal communications copywriters; anyone who writes communications for employees in large organisations.

What you will learn:

Internal Communications: Writing to Inform and Engage comprises a mix of theory and practical exercises, and covers:

What employees really want from your writing, including the one vital question you must answer in all communications;
How to bring your brand to life in words: Defining your organisation's brand personality and how to write to it;
Using organisational storytelling to engage: When to use stories to meet common communication challenges and how;
Matching messages to media: How to choose the best channel for your copy;
Finetuning your internal communications tactics: Tips for creating highly effective tools including intranets, speeches and newsletters.

Our internal communications writing courses are customised to meet your needs. We focus on the material you produce and address your challenges, interests and concerns, making this a valuable way of ensuring a consistent team approach to all your employee communications.

Course includes:

Critique of sample documents before course
Workbooks and takeaway examples
Use of Editor Group's training facilities in Sydney CBD
Catered meals
Post-course consultation
Complimentary copy of Editor Group's The Essentials of Great Writing

Editor Group Pty Ltd (ABN 52 083 974 341) | L5, 249 Pitt Street, Sydney NSW 2000 | Phone: +61 2 8912 9500 | Email: inbox@editorgroup.com