"The team at ninemsn found this workshop to be extremely useful. It's a must-do for anyone who writes for the Web."

Libby Bessell-Browne, ninemsn

"Libby kept everyone interested the whole day. I have a much better concept of what works and what doesn't."

Trainee, NSW Cancer Council

"Fantastic and very useful. I thoroughly enjoyed every aspect of the course, particularly the group interaction and idea-sharing sessions."

Adele Staniland, Search Marketing
Executive, Yahoo!7

"Web Content that Works is one of the best writing courses that I have attended. The information was introduced in bite-size pieces and of very high quality. I would definitely recommend this course to other marketing communications professionals."

Ellen Gilbert, Communications Manager, Alphawest Services

Web Writing Course: Web Content that Works

Upcoming dates:

20 May 2010 | Book now (25% off for bookings before 6 May 2010)
19 August 2010 | Book now (25% off for bookings before 5 August 2010)

Fee: $660 pp (one day, including GST). Discounts for group courses and not-for-profits.

Complimentary copy of Editor Group's The Essentials of Great Writing (normal price $19.95) for each trainee.

Venue: Sydney CBD

Did you know you have less than 10 seconds to capture most readers' attention online? That people don't read on-screen like they do offline? And that traditional print writing translates poorly on the web?

In today's fast-paced world, web users have limited time and attention so your content needs to be not only engaging, but easy to scan.

Presented by Megan Sheerin, an online copywriter and corporate communication strategist, this course shows you how to make your web content work.

Given the web's power to tell your story, capture leads and convert customers, writing for the online world is one skill you need to master to communicate effectively today. Web Content that Works will give you the confidence and knowledge to do just this.

Who should come:

Anyone who writes or is responsible for website, intranet or online marketing copy.

What you will learn:

What readers really want from your web writing; how to communicate effectively online; how to adapt your print writing skills for online media like e-newsletters, intranets, websites and blogs; search engine optimisation (SEO); ways to integrate copy and design for optimum appeal; how to use social media and e-marketing to connect with customers and build your brand.

Course details:

Module	Subject	Details
What web readers want	How people consume content online	Understanding the characteristics of the online world, how web readers behave, what they expect and why
Principles of web writing	Elements of effective web content	Roles of the web writer, and online versus offline communication
Compelling content	Achieving great structure and style	Using length, tone, style and design to communicate effectively online, plus how to adapt print copy for the web
Capturing the audience	Writing for accessibility and usability	Writing for search engines, creating killer summaries and how to best use hyperlinks, gather feedback and test for usability
Online strategies 1	Creating engaging newsletters and emails	Golden rules for quality e-newsletters and emails that call customers to action, plus what not to do
Online strategies 2	Best-practice blogging	How to write targeted and powerful blogs that help build your brand and business
Online strategies 3	E-marketing like an expert	Tips on showcasing your expertise using social media and other online tactics, including white papers and articles

Sign up now!

The course includes:

Workbooks and takeaway examples

The chance to work on your own projects during the course

Offsite venue

Catered meals

Complimentary copy of Editor Group's The Essentials of Great Writing

Editor Group Pty Ltd (ABN 52 083 974 341) | L5, 249 Pitt Street, Sydney NSW 2000 | Phone: +61 2 8912 9500 | Email: inbox@editorgroup.com