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 Members of the Wesley Mission at Rathborne Lodge with trainer Tony Spencer-Smith (left).
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"Inspiring Writing for Leaders has great content. I particularly liked the information on the power of storytelling, and the good tips on tightening up my writing. The feedback on our writing samples and exercises was also very useful. Doing the course in a sandstone cottage in the Royal Botanic Gardens added to the impact of the experience."
Gavin Hanbridge, Business Development Officer, Community Relations, Wesley Mission |
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"Writing 3 is full of facts, quotes and anecdotes to improve the way you write and enable you to communicate in a livelier manner. I left the course on a high realising this was only the beginning of a longer journey into understanding that communicating effectively means influencing the rest of the world."
Ron Krueger, Manager, Public Relations and Communications, Australian Business Limited |
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"I enjoyed Writing 3 immensely and found it rewarding and worthwhile. The course has given me newfound energy in both writing myself and reading the work of others. A secondary benefit has been spreading the word here at Folk -working with my colleagues to improve the quality and effectiveness of their written communication."
Michael Broadhead, Managing Director, Folk |
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"I thoroughly enjoyed Writing 3. It made me reassess how I write and provided a path to follow for the future."
Glen Whatman, Department of Defence |
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Business Writing 3: Inspiring Writing for Leaders
Fee: $6,600 (one day, including GST) for a group booking for up to 8 people. Discounts for not-for-profits.
Complimentary copy of Editor Group's The Essentials of Great Writing (normal price $19.95) for each trainee.
Are you a leader who struggles to achieve cut-through in your communications? Or an experienced writer who feels stale and wants to add fresh impact to your words?
Inspiring Writing for Leaders bridges the gap between business and creative writing training, breaking stereotypes and giving you the tools to lift your writing to new heights. It is ideal for PR firms, corporate communications groups and executive teams.
Senior corporate writers can use this course to enhance their skills. Executives can learn to use words more effectively to lead and motivate. Either way, give your team a high-voltage dose of winning words.
The course, led by award-winning novelist and experienced corporate writer, Tony Spencer-Smith, shows you how to tap into your imagination and use word choice, storytelling, metaphor, rhythm and other literary and rhetorical devices to persuade, influence and inspire.
Whether you're giving a speech to thousands, writing marketing copy or an executive summary to a major report, we'll show you how to write with real flair.
Who should come:
Executives and advanced writers.
What you will learn:
Plain language; writing to interest and persuade; using powerful writing devices; enhancing your writing with storytelling.
Course details:
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Module |
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Subject |
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Details |
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Planning |
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The pre-writing phase |
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Deciding who you are writing for and gathering all the material you will need is as important as the actual writing |
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Using plain language |
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Writing succinctly |
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How to cut out clutter and clichés and replace them with clear, concise language |
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Persuasive writing |
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Influencing the reader |
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How to attract and keep the interest of readers through strong writing and structure |
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Inspiring writing |
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Harnessing the power of language |
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Using the full power of language by choosing the right words and using devices like rhythm and metaphor |
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Beating writer's block |
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How to get going |
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Techniques for conquering the fear of the blank screen and tapping into your creativity |
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Tools of the trade |
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Dictionaries, style guides and more |
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No writer should be without these basic tools of the writing craft |
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Course includes:
- Extensive review of each attendee's writing before course
- Workbooks and takeaway examples
- Catered meals
- Post-course consultation
- Complimentary copy of Editor Group's The Essentials of Great Writing
Contact us for an exclusive group booking.
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