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"Powerful Writing for Professionals sparked my writing passion again. It made me appreciate that writing is an important skill that needs practice and time, and the exercises helped to refresh me on the basics."
Loren Pawlik, Pulse Communications (part of Ogilvy PR Australia) |
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"There was an intimate feeling to the training and the presenter had good insight into our style of writing and ways in which it could be improved. There was really valuable advice about communicating with clients in a simple and friendly way."
David Moffat, Construction Director, Lipman |
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"Everything in the Powerful Writing for Professionals course which I took in Melbourne was relevant to the writing skills I need at work. I particularly liked the exercises and the tips on punctuation and sentence construction."
Tracey Capper, Marketing Manager, Private Client Services, PricewaterhouseCoopers |
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"I enjoyed the Powerful Writing for Professionals course in Melbourne, and it gave me lots to take away with me. The feedback on the writing samples from the trainees was particularly valuable, as were the examples of good and bad writing."
Jane Short, Corporate Relations Coordinator, MacKillop Family Services |
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Business Writing 2: Powerful Writing for Professionals
Public courses in Sydney and Melbourne CBDs.
Upcoming dates (Sydney CBD):
28 May 2010 | Book Now (25% off for bookings before 14 May 2010)
9 July 2010 | Book Now (25% off for bookings before 25 June 2010)
26 August 2010 | Book Now (25% off for bookings before 12 August 2010)
Upcoming dates (Melbourne CBD):
25 June 2010 | Book now (25% off for bookings before 11 June 2010)
17 September 2010 | Book now (25% off for bookings before 3 September 2010)
Fee: $660 pp (one day, including GST). Discounts for group courses and not-for-profits.
Complimentary copy of Editor Group's The Essentials of Great Writing (normal price $19.95) for each trainee.
If you want to write with new clarity and power, this one-day business writing course is perfect for you. It is designed for anyone to whom good writing is important: corporate communications and marketing professionals, salespeople, lawyers, accountants and many others.
You will learn how to clear the way for fresh, persuasive, high-impact writing. Whether you want to attract media attention, write irresistible marketing copy, produce powerful proposals or make complex matters intelligible to a wide audience, this is the writing course for you.
Who should come:
Marketing, PR and sales specialists; managers; accountants; lawyers and other professionals.
What you will learn:
Plain language; writing to interest and persuade; beating writer's block.
Course details:
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Module |
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Subject |
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Details |
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Planning and research |
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The pre-writing phase |
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Deciding who you are writing for and gathering all the material you will need is as important as the actual writing |
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Writing clearly and concisely |
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Writing succinctly |
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How to cut out clutter and clichés and write copy that gets straight to the point - and is free of common grammatical errors |
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Persuasive writing |
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Influencing the reader |
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How to attract and keep the interest of readers through strong writing and structure, rhetorical devices and enhancing the power of your language |
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Beating writer's block |
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How to get going |
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Techniques for conquering the fear of the blank screen and tapping into your creativity |
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Tools of the trade |
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Dictionaries, style guides and more |
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No writer should be without these basic tools of the writing craft |
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Exercises |
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Putting principles into practice |
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A range of stimulating tailored writing exercises throughout the day show you how to put the writing principles into practice |
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Sign up now!
Course includes:
- Critique of sample documents before course
- Workbooks and takeaway examples
- Offsite venue
- Catered meals
- Post-course consultation
- Complimentary copy of Editor Group's new book The Essentials of Great Writing
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