Editor Group was pleased to welcome around 30 guests to its first Editor Salon presentation on 3 June at the firm's offices in Sydney. Managing Director Grant Butler delivered a half-hour speech on the art of thought leadership writing, based on research to date on his forthcoming book.

The speech covered the definition of thought leadership writing, the challenges involved in producing true thought leadership material, examples of successful thought leadership authors and specific writing techniques. Read the full text here. 

Also see a related article on thought leadership writing from the March 2010 PSF Journal.