Internal Communications: Writing to Inform and Engage

Well-written, powerful internal communications make for passionate and productive employees. This writing course will show you how to achieve this by connecting people to your business story, brand experience and employee value proposition in ways that inform, inspire and, most importantly, engage.

Our internal communications writing courses are customised to meet your needs. We focus on the material you produce and address your challenges, interests and concerns, making this a valuable way of ensuring a consistent team approach to all your employee communications.

Who should come

This course is designed for internal communications managers, consultants and professionals; copywriters who specialise in internal communications; and anyone who writes occasional or day-to-day communications for employees in large organisations.

What's included?

Full day of writing training, including catering (if held at Editor Group)
Review of delegates' writing samples prior to the course
Workbooks, takeaway examples and post-course consultation
Complimentary copy of The Essentials of Great Writing book for each person

Course content

MODULE		DETAIL
Write to your audience		What employees really want from your writing, including the one vital question you must answer in all communications.
Bring your brand to life		Using words to bring your brand to life in words. How to define your organisation's brand personality, and how to write to it.
Persuasive writing		Influencing the reader. Using the full power of language by choosing the right words and using devices like rhythm and metaphor.
Storytelling		Using organisational storytelling to engage. When to use stories to meet common communication challenges and how.
Choice of medium		Matching messages to media. How to choose the best channel for your copy.
Tactics		Finetuning your internal communications tactics: Tips for creating highly effective tools including intranets, speeches and newsletters.
Exercises		Putting principles into practice. A range of stimulating tailored writing exercises throughout the day show you how to put the writing principles into practice.

BOOK NOW

See the right hand column for details on how to book an exclusive Group Course. We look forward to seeing you!

LENGTH:

One day

LOCATION:

Sydney CBD or your offices

FEES:

Group course: $5,500 for up to 10 people
Discounts available for not-for-profits

BOOKINGS:

Contact Evelyn Freeland on 02 8912 9500 or efreeland@editorgroup.com

TRAINER:

Megan Sheerin is a professional copywriter and communication strategist with over 10 years experience in employee and online communications, journalism, copywriting and change management.

COMMENTS FROM ATTENDEES:

"The topics covered in Internal Communications: Writing to Inform and Engage were all relevant, interesting and informative. And the presenter's advice throughout was very useful. By the way, the venue and the refreshments were also lovely!"
Kathie Turton, Senior Consultant, Blackie McDonald Communication Group

Editor Group Pty Ltd (ABN 52 083 974 341) | L5, 249 Pitt Street, Sydney NSW 2000 | Phone: +61 2 8912 9500 | Email: inbox@editorgroup.com