Powerful Writing for Professionals

Powerful Writing for Professionals is a business writing training course designed to help you write in a clear, engaging and persuasive way.

The course is delivered by highly experienced corporate writers with strong skills and a practical understanding of the opportunities and constraints involved in writing in a professional environment. It draws on Editor Group's more than 10 years of delivering high-quality writing, editing and proofreading work to many of Australia's and the world's leading businesses and government agencies.

Who should come

This course is ideal for communications professionals working in marketing, PR, sales and internal communications. It is also just as useful for technical professionals such as accountants, lawyers and IT specialists who want to improve their writing skills to convey their messages.

What's included?

Full day of writing training, including catering (if held at Editor Group)
Review of delegates' writing samples prior to the course
Post-course consultation
Complimentary copy of The Essentials of Great Writing book for each person

Course content

MODULE		DETAIL
Planning and research		The pre-writing phase. Deciding who you are writing for and gathering all the material you will need is as important as the actual writing.
Writing clearly and concisely		How to cut out clutter and clichés and write copy that gets straight to the point - and is free of common grammatical errors.
Persuasive writing		Influencing the reader. How to attract and keep the interest of readers through strong writing and structure, rhetorical devices and enhancing the power of your language.
Beating writer's block		How to get going. Techniques for conquering the fear of the blank screen and tapping into your creativity.
Tools of the trade		Dictionaries, style guides and more. No writer should be without these basic tools of the writing craft.
Exercises		A chance to put the theory into practice. A range of stimulating tailored writing exercises throughout the day show you how to put the writing principles into practice.

BOOK NOW

See the right hand column for upcoming Public Courses (open to individuals and small groups) and contact details for booking a Group Course. We look forward to seeing you soon!

LENGTH:

One day

LOCATION:

Sydney CBD, Melbourne CBD or venue of your selection (group courses)

FEES:

Public course: $660 per person

Group course: $5,500 for up to 10 people
Discounts available for not-for-profits

PUBLIC COURSE BOOKINGS:

Sydney 14 October 2010 - Book now

Sydney 3 December 2010 - Book now

GROUP COURSES:

Contact Evelyn Freeland on 02 8912 9500 or efreeland@editorgroup.com

TRAINERS:

Tony Spencer-Smith Sydney and nationally
Tony is an experienced corporate writer and editor, a former Editor-in-Chief of Australian Reader's Digest and an award-winning novelist.

Frank Chamberlin
Melbourne
A successful corporate writer and experienced writing trainer who teaches in the Master in Marketing course at Monash University.

COMMENTS FROM ATTENDEES:

"Powerful Writing for Professionals sparked my writing passion again. It made me appreciate that writing is an important skill that needs practice and time, and the exercises helped to refresh me on the basics."
Loren Pawlik, Pulse Communications

"There was an intimate feeling to the training and the presenter had good insights into our style of writng and ways in which it could be improved. There was really valuable advice about communicating with clients in a simple and friendly way."
David Moffatt, Construction Director, Lipman

"Everything in the Powerful Writing for Professionals course which I took in Melbourne was relevant to the writing skills I need at work. I particularly liked the exercises and the tips on punctuation and sentence construction."
Tracey Capper, Marketing Manager, Private Client Services, PricewaterhouseCoopers

Editor Group Pty Ltd (ABN 52 083 974 341) | L5, 249 Pitt Street, Sydney NSW 2000 | Phone: +61 2 8912 9500 | Email: inbox@editorgroup.com