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PSF Journal: The Strategy Publication for Professional Service Firms in the Asia PacificWelcome to PSF Journal, the new publication for marketing professionals, partners and managers within professional service firms in Australia, New Zealand and the Asia-Pacific region. We cover the issues that affect those responsible for running and growing professional service firms (PSFs), with a focus on business development and marketing within accounting, legal and engineering. PSF Journal is the official member journal for the Asia-Pacific Professional Services Marketing Association (APSMA). It is published twice a year by Editor Group and designed by leading Sydney design firm Design Animals. Current Issue
Issue 3 is now out and features major stories on pricing services, CRM, the future of marketing and business development and much more. Authors include Chris Fogarty, Allens Arthur Robinson; Jennifer Payne, Deloitte Singapore; Dr Pennie Frow, University of Sydney; Dr Adrian Payne, University of NSW; Daryl Cross, LexisNexis; Katrina Lamaro, Thomson Playford Cutlers; David Dercho, HLB Mann Judd; and Sean Larkan, Authentikos Consulting. See Cover and Contents or Purchase here. Selected Articles Is the Price Right? Colin Jasper and Libby Maynard provide a comprehensive overview of your pricing options. Measure Up: How can you measure the success of your services marketing activities? (PDF 2.3MB) Funnel the Market to Your Firm: Growing your leads. By Joel Barolsky, Beaton Consulting (PDF 2.3MB) Become a Trusted Advisor: The secret to building trust with your partners and clients (PDF 0.3MB) Q&A: With Phillip McDonald, Deacons Hong Kong (PDF 1.9MB) How to Build a Network in Asia: Neil Hough, RSM International (PDF 0.5MB) Engineering Firms Embrace Marketing: Engineers warm to marketing and BD (PDF 1.8MB) Cover, Contents and Welcome to Issue 1: Learn about the first PSF Journal and our mission (PDF 0.3MB)
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